EGBA works together with national and EU authorities and other stakeholders towards a well-regulated and well-channelled online gambling market which provides a high level of consumer protection and takes account of the realities of the internet and online consumer demand.ĮGBA advocates for regulations which ensure that the regulated online gambling offer is attractive enough to appeal to the maximum number of players so as to channel them away from unregulated offers.Ī key objective of EGBA is to promote a sustainable online gambling sector where customers can enjoy a safe and fun online gambling experience inside a well-regulated and competitive market. The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gambling operators established, licensed, and regulated within the EU.